JERA — What’s in a name?

From Japan to the world
JAPAN’S ENERGY FOR A NEW ERA

By combining the strengths of the Tokyo Electric Power Group and the Chubu Electric Power Group, JERA can fulfill the public interest of providing internationally competitive energy to Japan while ensuring a strong position on the increasingly competitive international energy market. A new era of energy is about to begin.
JERA Co., Inc. will maximize corporate value through a stable supply of energy on an internationally competitive basis.

What’s in a logo?

Harmonious Society

The concept of contributing to a clean and harmonious society through a new energy business model is expressed in the soft and rounded lower-case lettering of the logo. It evokes a personal and close involvement with the daily life of consumers.
The letters “J” and “R”, “E” and “A” occupy the same rectangular shape, standing out in reverse from the background, and evoking the circulation of borderless energy in society.

Background

October 7, 2014 TEPCO and Chubu conclude a memorandum of understanding to enter into negotiations on a comprehensive alliance.
February 9, 2015 Both companies conclude a joint-venture agreement on forming a joint venture to implement a comprehensive alliance covering the entire supply chain from upstream fuel investment and fuel procurement through power, and agree the road map for the joint venture’s formation.
April 30, 2015 JERA established, assumes responsibility for new business development.
October 1, 2015 JERA succeeds to parent companies’ existing fuel transportation and fuel trading businesses.
July 1, 2016 JERA succeeds to parent companies’ existing fuel and overseas power businesses including upstream assets; sales and purchase agreements; and overseas power generation and energy infrastructure businesses.